More people have now seasoned the advantages of doing commerce online. Although some are already successful in just months' time, others are still fighting to make their online business a triumph. Why? It is because they did not use a good SEO (Search Engine Optimization) campaign.
If you are new to online selling, you must know that a good SEO strategy will help you complete greater site visibility in distinct search engines like Google, Yahoo, and MSN. This, in turn, will result to further traffic coming into your site. Anyway, here are some SEO tips - dos and don'ts - for beginners like you.
1. Do not buy a new domain, unless you have to. This is pertinent to those who already have websites but decided to sell their merchandises just now. You must know that search engines calculate the domain age and how long your site has been around. If you get a new domain, you will again wait for some time before your site gets indexed and gains traffic.
2. Optimize your site: audience first, search engines second. A lot of SEO beginners commonly mistaken this to be the other way around. While it's true that there are benefits when optimizing your site for search engines, it is still better to start focusing on your audience first since search engines change their algorithms and give priorities to user-friendly sites and not to those which are created solely for SEO purposes.
3. Choose the right primary keywords and keyword phrases. This step is very crucial since the main goal of search engines is to return the most relevant results for any given search query. So, if you target the wrong keywords, chances are the main search engines will not understand what your site is about, thus it will not provide relevant results for certain queries. To find the right keywords, you can use Google Adwords and other keyword research tools.
4. Remember that content is king. Without good and high quality content, your site will lead you nowhere. So, write your own content based on your keyword research and make sure it's unique and original. If you can't do the writing, you can always hire freelance writers to write content for you.
5. Do work on making your site a link worthy one. To do this, you must include news, tips, and high quality content on your site. Plus, make sure to educate your online visitors through the use of videos and collect feedback from them.
So there you have it. These are just some SEO tips for you to take note when starting your business online. As you go along, you'll sure find out more.
And if you are not getting results, well get into black hat joining the Dark Room
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