PPC arbitrage. Risky business?

Choose Your Product Wisely. The program should pay a commission of $15 or more, otherwise it won’t be worth paying for your clicks. And if the commission is very high, be careful. Some products like web hosting and satellite dish installations may pay commissions of $100, but you face intense competition from other affiliates, so the price you need to pay to get ad exposure and clicks will probably also be very high. Sometimes it is better to identify a niche product with less competition from other affiliates.

Track Your Campaigns Carefully. If you’re paying around 7 or 8 cents per click for a program that pays close to $20 commission, you need to make at least one sale for every 250 visitors. If you send 300 to 400 visitors with no sale, consider dropping it.

Days Of The Week Do Matter. When testing campaigns keep in mind the day of the week and even the time of day. Some products sell better on Mondays through Fridays, during business hours. Others, like entertainment products, sell better in the evenings and on weekends.