What top affiliates marketers do now?

No doubt you’ve heard of the 80/20 rule – which states that
20 percent of affiliates generate 80% of affiliate income, and
conversely, remaining 80 percent of affiliates generate only
20 percent of all income for most affiliate programs.

There are ten basics that will put your affiliate marketing
in the top 20 percent of affiliate earnings. Ten suggestions
that will transform your affiliate income from a trickling
creek that barely covers your hosting fees, to a roaring river
of extra disposable income.

TOP AFFILIATE MARKETERS DO MOST OF THESE TEN ITEMS

1.Top affiliate marketers cloak web site links

Cloaking affiliate links should not be necessary, but is. Oddly
many site visitors refuse to visit your links if they see an
affiliate code appended to the URL when they hover their mouse
over a link on your web page. Sometimes they will type the
affiliate domain directly to the browser address bar while
removing your affiliate ID from the URL. To short circuit this
odd behavior, simply cloak the URL.

2.Top affiliate marketers write & distribute articles

Writing articles about your market niche is essential to gain
reputation as an expert in your field. But the biggest benefit
comes not just from writing those articles, but from having
those articles published by other web site owners and ezine
publishers. Your article gains you both reputation and links
from other web sites from the resource box appended to the
end of each article.

3.Top affiliate marketers focus on a market niche

Filling a web site with content reflecting a narrowly focused
product or service niche is a well known method of gaining web
traffic in your area of specialty. An excellent resource that
can help you determine relevant and focused areas to fill your
site with is called NicheBot. They offer innovative tools to
research and pinpoint market niches for your web site based on
the WordTracker Database and Google.

4.Top affiliate marketers use autoresponder series

Autoresponders are incredibly valuable tools that allow you to
send a timed series of email messages to those that sign up for
them. Most often those autoresponders are sent through a third
party provider. Some of the top providers are Sendfree.com and
aweber.com.

5.Top affiliate marketers create web pages to pre-sell

Creating either testimonial pages or review pages that discuss
and pre-sell the product or service you are affiliated with is
the best method of getting increased orders for your chosen
affiliate programs. Many programs actually provide either an
article or recommended text to sell their products for you and
allow reproduction of those articles with your links embedded.

6.Top affiliate marketers gather email addresses

The best affiliates collect email addresses on their web site
by offering free reports via the above mentioned autoresponders
or by giving away ebooks or through newsletter signup forms.
The best use all of these methods or more to build their list
of email addresses. This also allows you to contact potential
customers that would otherwise never see your site again after
clicking away to the affiliate program web site.

7.Top affiliate marketers advertise SOMEWHERE

Depending on your market niche you should advertise using PPC
and/or ezine advertising. Some categories of Pay-per-click can
be prohibitively expensive, but advertising somewhere is all
but mandatory to gain substantial additional traffic to your
site. There are some great bargains in ezine advertising and
some less popular PPC engines other than Yahoo’s Overture and
Google’s Adwords. Try 7search, Kanoodle and FindWhat for lower
Bids than the big boys of PPC.

8.Top affiliate marketers optimize for search engines

Search engine optimization is becoming more complex as more
and more webmasters participate, but the basics applied to
your site can increase visibility dramatically over time. The
most critical of the many SEO techniques is to use title tags
that reflect individual PAGE content. Many webmasters write a
master title tag and apply that site-wide. This is the worst
thing you could do for search engine ranking.

9.Top affiliate marketers give away ebooks or freebies

Everyone knows by now that giving something away is a great
traffic generator and allows you to gather email addresses
to allow contact of potential customers at a later date. This
strategy is employed by EVERY successful web-based company at
one time or another. Think of all the free things YOU have
collected online over time. Screensavers, software, ebooks,
discount codes, toolbars, white papers. They work!

10. Top Affiliate marketers have their own mailing lists

The best of affiliate marketers have their own newsletter or
ezine and gather email addresses on their site to build their
list of subscribers. Having this list allows regular contact
with potential customers interested in your site, your product
and your market niche. If you don’t write your own material or
think you can’t produce weekly content, there are hundreds of
authors out there that will gladly product articles for you.
The article distribution lists provide free content and ghost
Writers provide high quality content for a fee.

If you implement ALL the above techniques, you are guaranteed
to become one of the top affiliate marketers on the web. Then
you can create your own product telling everyone how YOU did
it, create your own affiliate program and have hundreds of us
selling for you.

Starting your own affiliate program, the easy way

Affiliate programs (also called Referral Programs or Partnership Programs) are essentially commission-based sales schemes.

Joining an affiliate program is a neat way to make money from your users. But just as you can join someone else's affiliate program, so you can set up your own program and invite webmasters to sign up. Here are my top 3 tips to succeed with your own affiliate program.

1. How to attract affiliates

One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing. Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.

Find complimentary sites - "Complementary" sites are sites that sell products or services that compliment your offers. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.

Find content sites - There are many sites that do not sell any kind of product or service but are mainly content oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.

Finally, there are several sites on the Internet dedicated to listing affiliate Programs. Get your program listed in these directories.

2. Classifying Affiliates for Better Management

The hardest part of administrating an Affiliate Program is deciding what your affiliates need to help make the sale. But, by carefully categorizing your affiliates, you can easily determine what their needs are and how to accurately meet them.

The first step is to pick at least three types of affiliate. Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic.

The Second Step is to determine the needs of each type. Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs. If you find that all of them have the same needs, go back to step one and re-think your types.

The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type.

3. Safe Guarding Against Spam

Any time you run a program where your affiliates rely on other signups to generate profits, you will eventually have a problem with spam. One of your affiliates will inevitably get it into their head to blitz the Web with unwanted garbage.

When this happens you need to be ready to take action otherwise it will cost you! Your Internet company can boot you off your server and you can find yourself blacklisted. Not good for business. If you get an email from someone claiming they received spam with your URL, then take it as an early warning.

I am not advising you to immediately terminate the affiliate's account, but be sure to contact them to follow up on the complaint. Let your affiliate know you received a complaint and advise them to remove this person from their list.

If you only get one or two complaints, it's probably not spam, the complainants might simply have signed up for an email list and forgotten all about it. You will know when one of your affiliates is spamming, because you will get anywhere from 10 to 100 complaints in the same day all regarding the same URL.

The best thing to do in this case is to immediately terminate or disable the account of the affiliate URL that was spammed.

Running your own affiliate program can become an extrememly profitable venture for your business. You can recruit a HUGE sales force promoting your products for you, and ONLY pay them when you make a sale!